Outdoor Advertising

The Daily Pennsylvanian offers out-of-home (outdoor) advertising in the form of poster locations on newspaper distribution rackbox units throughout campus.

Large, color posters provide a great opportunity to promote your image on campus. The rackbox units are located inside dorms, dining halls, and classroom buildings, where students spend most of their time, as well as on high-traffic thoroughfares around campus. Rackbox advertising is a perfect complement to any advertising campaign.

Rackbox posters are available in as few as one to as many as 28 indoor and outdoor campus locations, and are ordered and installed on a month-by-month basis (4 consecutive weeks).

POSTER INFORMATION: The bleed of an indoor poster is 17.5” x  21.5”, with a trim size of 17.25” wide x 21.25” tall. All vital advertising information should be kept within the safety area of 16.25″ x 20.25″. The bleed of an outdoor poster is 21.125” x 17.125” , with a trim size of 20.875″ x 16.875″. All vital advertising information should be kept within the safety area of 18.875″ x 14.875″.

The full-color posters are printed on glossy, photographic stock. Printing and installation of the poster is included in the price. Lead time for printing and distribution is three weeks prior to the start of each month. Posters are scheduled on a first-come basis for each campus rackbox unit location.

Indoor/Outdoor Rackboxes
No. of Units :times Hours
Rate
Per unit per month 
1 $350
 2+  $250

Rackbox posters must be submitted 3 weeks prior to the start date.